5 Advantages of Increasing Facebook Likes
Everybody is
constantly talking about Facebook, Facebook, Facebook and if you noticed,
Facebook is no longer the next big thing, but The Big Thing. Social media
networking especially via Facebook has gone way passed the stage of just
connecting friends and relatives but is now part of business especially in the
area of branding and marketing.
Facebook for business
now revolves around setting up a Facebook page, developing viral applications,
creating videos and many more that falls under social marketing. However, it
all boils down to one simple KPI, the Facebook page fan base.
How many fans do you
have in your Facebook page? How do you get fans? Do you buy fans? How do you
get Facebook Followers? Is there software that can be used to do so? What about
hacks that can quicken the process?
The advantage of
having as many Facebook Likes as possible is so that ultimately it can help to bring in sales
revenue. But leading up to that main goal, we could see other supporting
benefits.
Benefit #1: Effective
marketing
Your fans are your
target audience. Once you have them on your Facebook Page, advertise almost
anything you want (but please be smart not to spam your fans) and it will be
more effective since they are the right audience you are targeting. Creating
competitions on Facebook does very well in harvesting the audience with the
targeted demographics.
Benefit #2: Higher traffic
Whichever website or
link you intend to direct your fans to now has higher chance of raking in more
traffic. Do you also know that you can incorporate the "Like" button
to your website which can serve you well in terms of increasing traffic too?
Each time visitors click the button, information about your website is shared
with their friends via the News Feed, which can result in more traffic.
Benefit
#3: Bushfire viral
effect
Want your news to
travel faster and to many more people? Whenever you post content to your
Facebook Page, know that it has huge potential of appearing in your fans' news
feed. Content can vary from website links, pictures, to videos, survey
questions and many more. These contents can go viral when you have a huge
database of fans.
Benefit
#4: Facebook Page
Insights
This is more of the
R&D for your Facebook Page. Associated with every Facebook Page is an
analytics component called "Insights". It provides detailed data on
fan activity on the page, as well as demographic information. This is very
crucial for the purposes of market research.
Benefit
#5: Ability to
Email
Facebook Page has
another amazing capability that is once people "Like" your page, they
are added to your fan base and by using the messaging feature contained in the
page's administrative console, you can send broadcast-style emails to all of
your fans. Say for example you would like to make an announcement on a contest
to my fans, you can do so with the messaging feature. You can even target them
based on demographics, such as location, gender or age.
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