You Have More Followers On Twitter Than You Think

Recently a client questioned the effectiveness of their Twitter account, particularly the question of why people weren't following at a higher exponential rate as the months passed. One might expect, if you spend enough time tweeting about your business, products, or services, that eventually word will catch on and people will click that magic button to add you to their feed. In principle this ought to be the situation, however to be reasonable we ought to consider how no two Twitter accounts are indistinguishable, and the reasons why individuals utilize Twitter will influence your business paying little respect to regardless of whether you are taken after.

You may not realize it now, but there are people reading your tweets now and finding the information useful, but deciding not to follow you. Before we get into an explanation of why, let's ponder a few points:

1) If you operate a niche business that caters to local market where the population is about five thousand people, don't expect a million followers.

2) In fact, don't expect a million followers unless you are Conan O'Brien, Lady GaGa, or that guy whose Twitter account became a television show.

Feel terrible now? You shouldn't. You may take a gander at your hard numbers and imagine that in light of the fact that your Twitter Followers presently can't seem to round up to three digits implies that no one is getting your message. This isn't totally valid. One thing to recall about Twitter is that - dissimilar to Facebook, where some people is relied upon to enroll or potentially sign in before data is made noticeable - the information is there for anyone to see. One doesn't need to have a Twitter record to peruse Conan's 140-character long bon witticisms, nor does one have to subscribe to Lady GaGa's sustain to discover which Pulp Fiction propelled brassiere she intends to wear in show today around evening time. Go to Twitter's principle page and inquiry anything you like: people are either tweeting opinions about it or disclosing to you where to get it.

It is through Twitter Search where the accounts with low followers can achieve conversion. If your follower count is sub-100, you may feel discouraged and consider writing off Twitter altogether. This wouldn't be a wise thing to do, mainly because every word you type and every link you paste is cached in Twitter's search database. Let's say you operate a bed and breakfast in the heart of Virginia wine country and want to fill up some rooms during a lull period. Tweet specials using the essential keywords (discount, Virginia, B&B, etc.) and maintain a regular stream of commentary on what visitors can expect when they're in your area. Repeat tweet every few days - not too frequently to turn the people who are following you. Whether your activity will attract new fans is up for debate, but notice what you have achieved: you are advertising your inn to one of the most used search engines on the Internet. You have created the opportunity for somebody looking for something to do in Virginia to find you, click to your profile, then click through to your website to make a reservation.

This is where the true value of Twitter lies for businesses and people with niche appeal. It's nice to say, "I have ten thousand people following me on Twitter," but it's even better to say, "Last week ten thousand people visited my website after seeing my tweets."

Regardless of the possibility that 10% of that ten thousand complete to change over a deal or other objective, that approves the need of your Twitter account. Obviously, this may lead you to ask, "Well, in the event that they're willing to navigate and buy or select in, why don't more people take after?" There are many responses to that. A few people may wish to assign particular records to their nourishes - loved ones, or media outlets - and aren't sufficiently smart or willing to make records. Others, who are keen on your industry however don't need refreshes pushed to them continually, may have your page bookmarked or review your image and wish just to return when they need to see refreshes.

Remember, too, if your Twitter account promotes your Facebook or blog or other site, people who find you this way may sign up for updates elsewhere and don't feel it's necessarily to received duplicated information. You gain a follower, but not a statistic.

So if you're concerned about hard numbers, focus your energy instead on giving people pertinent information. You'll get bodies through the door, some will use a different entrance.